AMK Hub
2008
Advertising, Web Design, Art Direction
Concept design for a user-generated online store.
Discover AMK Hub
Client: AMK
Produced Under: Proximity Singapore
Type: Community-Based Classifieds / Microsite (Concept Pitch)
Year: 2007
Role: Art Direction, Design
Under collaboration with Haikal Lim, this is the interactive arm of the AMK Hub rebranding campaign. This was a new approach to community-based classified ads. We made this project with the intent of targeting students and shoppers in AMK (a shopping mall in Singapore). This very interactive space gives users a chance to "own a square" and put notices, sell items, etc for the whole community to see. Vendors were also promoted using the space, living in harmony with the community.
The client liked the idea, but due to budget constraints, this never came to light.
The screenshots above shows the walkthrough or user-experience from using the website to the process of owning a square.
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