Rango
2011
Web Design, Video Game Design, Art Direction
Work for the games used in the
official Rango movie website.
official Rango movie website.
- Rango
'Cactus Taps' & 'Go Fish' Games
I was assigned to be the lead AD for the game which is a part of the Rango website. We produced two (2) mini games that are located inside the town in the Rango website. This project was made with close collaboration with Trigger Los Angeles (following the overall art direction of the website) and our very cooperative client (for the CGI work). Originally, both games are supposed to have character voice overs/subtitles to instruct the players at the same time add a little narrative to the experience but I think the actors weren't available for that kind of request.
What I liked in this project the most is that I had the chance to direct the animation studio for the characters based on specific guidelines on how the character should behave, move and animate - all of which, are a first to me (This is the first time I worked with CG characters for a feature film).
Lastly, the artworks below may or may not resemble the released project due to revisions and other alterations. I am presenting below, what was the original vision I had intended for the games.
This is, how shall we say, the (Art) Director's Cut. 











- Cactus Taps Game
This is the second game inside the Rango Website... it's an easy-to-play memory game wherein you are taught how to make drinks using the taps beside Buford "the bartender". When we made this, we never saw the film and we want to make sure we try to be consistent with the look & feel of the movie so we tried to use dilapidated signs, creaky wood, steampunk clock timer, to get that Rango feel.
All the animations were painstakingly animated on a frame-by-frame basis because the taps were sent as flat illustrations. 


- Outtakes
Unused Rango Card Deck
For the Go Fish game, I specifically designed a deck for the game (shown below) but in the end, we had to use a given set of cards to tie in with an offline promotion. I'm showcasing the cards on this project as an 'outtake'. These were not used on the release of the game. 
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Art Direction and Design produced
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Art Direction, Design, and Animation work produced for Resident Evil by Sony PicturesWeb Design, Art Direction, Post Production2010 -
Art Direction and Design concept for
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Website mockups designed for a client proposal.Advertising, Web Design, Art Direction2011 -
Concept Design for Nokia 5800 interactive product material.Interactive, Multimedia, Design2008 -
Proposal for an Augmented Reality, Package and Web Design for Chupa-Chups done in BBH.Advertising, Product Design, Web Design2009 -
Online materials designed for an integrated digital campaign proposal.Advertising, Web Design, Art Direction2011 -
Art Direction and Design work for
Sony Pictures' Salt for the iPhone,
iPad, and Online games.Web Design, Video Game Design, Art Direction2010 -
Concept design for a user-generated online store.Advertising, Web Design, Art Direction2008 -
Website rebrand design for Reload Interactive.Interactive, Web Design, Art Direction2008 -
Microsite concept design for the Keppel-Clipper race team.Advertising, Web Design, Art Direction2008 -
Concept Design for Nokia E65 interactive product material.Design, Interactive, Multimedia2008 -
A microsite concept produced for
Mazda Singapore.Advertising, Web Design, Art Direction2008 -
Design for Nokia 6275i interactive product material.Interactive, Design, Multimedia2008 -
Product branding concept for
Citibank Singapore.Advertising, Web Design, Art Direction2008 -
An unreleased campaign concept for Visa.Advertising, Web Design, Art Direction2008 -
Art Direction, Design and Illustration work for F&N SingaporeAdvertising, Web Design, Art Direction2008 -
Graphic Design work for the Nokia
LIVE animationPrint Design, Graphic Design, Motion Graphics2008 -
A USB Chainsaw design for BBH Singapore's "Papercut" social causeAdvertising, Product Design, Art Direction2011
All works © Jeff Mendoza 2011.
Please do not reproduce without the expressed written consent of Jeff Mendoza. Powered by ProSite.
Please do not reproduce without the expressed written consent of Jeff Mendoza. Powered by ProSite.
