• ABOUT x CONTACT
  • COMMERCIAL
    • Blackbxx / Bxxweb: Haunted
    • Ghost Rider 2
    • Tintin
    • Resident Evil: After Life
    • Rango
    • Priest
    • Living Labs
    • Nokia 5800
    • Chupa Chups
    • UCreateChange
    • Salt
    • AMK Hub
    • Reload
    • Keppel Clipper
    • Nokia E65
    • Mazda
    • Nokia 6275i
    • Citibank - Enjoy Today
    • Visa Maravo
    • Mmmmm
    • Nokia LIVE
    • Papercut
  • PERSONAL
    • Fine & Dandy
    • Fine & Dandy: Unpublished Illustrations
    • B&W Illustrations
    • Natura: Desat
    • Palengke
Priest
2011
Web Design, Video Game Design, Art Direction
Art Direction and Design concept for
a game produced for Sony Picture's
film: Priest
  • Production Notes, Sketches, Style Guides

    Our illustrators worked on both the characters and the backgrounds of this project, below are the thumbnail sketches that I did to block out the scene and establish the composition. Originally, there were three characters and I wanted to get all of them in this medieval battle in epic proportion (Something like a Heironymus Bosch hell but we didn't have time to polish it like that).

    The UI, I liked the idea of industrial-medieval-esque contraptions, so I added some chains the backing plate for the logo is made up of stone sculpture (Kris Kuksi was one of my references for that). These were all toned down at the end due to it being looking too dated (which was weird because it is a medieval/sci-fi film - it is a period film).

    Personally, I'm not fairly happy with the way this project was delivered at launch. But it was a good process and me and my team learned a lot of things in terms of improving our production pipelines.

  • Priest
    Online Game


    This was one of the recent games I've been assigned to work on. If you've seen the film, Priest, on the opening prologue, there was this animation done by Genndy Tartakovsky and we were instructed to base our work on that short film, hence the art direction style that i picked.

    The animation Genndy did was about a bloody war between men and vampires but it was shown in a beautiful but violent way. In the project, we wanted to have that same feeling of tension so, starting with the battlefield, split in half where the land is covered in blood as the rest is blanketed by the midnight sky where blood rained. I actually did a lot of animation prototypes as usual but it was removed in the end of the project due to client specifications.

    The ones I am showing here are not equally the same in what we released but these ones here were the original art direction I had in mind. At the end of this page, you will see the production notes and sketches that I did on the early stages of the work. The final illustrations were not done by me but were done by the in-house illustration team.

Back To Top ↑
  • Blackbxx / Bxxweb: Haunted
    An online narrative collaboration with Daniel Knauf (Carnivale/Spartacus)
    Art Direction, UI/UX, Web Design
    2013
  • Ghost Rider 2
    Art Direction, Illustration, and Design work produced for Sony Pictures'
    Ghost Rider 2 web game
    Art Direction, Illustration, Web Design
    2012
  • Tintin
    Art Direction and Design produced
    for the Online Game of the movie: Tintin
    Web Design, Video Game Design, Art Direction
    2011
  • Resident Evil: After Life
    Art Direction, Design, and Animation work produced for Resident Evil by Sony Pictures
    Web Design, Art Direction, Post Production
    2010
  • Rango
    Work for the games used in the
    official Rango movie website.
    Web Design, Video Game Design, Art Direction
    2011
  • Living Labs
    Website mockups designed for a client proposal.
    Advertising, Web Design, Art Direction
    2011
  • Nokia 5800
    Concept Design for Nokia 5800 interactive product material.
    Interactive, Multimedia, Design
    2008
  • Chupa Chups
    Proposal for an Augmented Reality, Package and Web Design for Chupa-Chups done in BBH.
    Advertising, Product Design, Web Design
    2009
  • UCreateChange
    Online materials designed for an integrated digital campaign proposal.
    Advertising, Web Design, Art Direction
    2011
  • Salt
    Art Direction and Design work for
    Sony Pictures' Salt for the iPhone,
    iPad, and Online games.
    Web Design, Video Game Design, Art Direction
    2010
  • AMK Hub
    Concept design for a user-generated online store.
    Advertising, Web Design, Art Direction
    2008
  • Reload
    Website rebrand design for Reload Interactive.
    Interactive, Web Design, Art Direction
    2008
  • Keppel Clipper
    Microsite concept design for the Keppel-Clipper race team.
    Advertising, Web Design, Art Direction
    2008
  • Nokia E65
    Concept Design for Nokia E65 interactive product material.
    Design, Interactive, Multimedia
    2008
  • Mazda
    A microsite concept produced for
    Mazda Singapore.
    Advertising, Web Design, Art Direction
    2008
  • Nokia 6275i
    Design for Nokia 6275i interactive product material.
    Interactive, Design, Multimedia
    2008
  • Citibank - Enjoy Today
    Product branding concept for
    Citibank Singapore.
    Advertising, Web Design, Art Direction
    2008
  • Visa Maravo
    An unreleased campaign concept for Visa.
    Advertising, Web Design, Art Direction
    2008
  • Mmmmm
    Art Direction, Design and Illustration work for F&N Singapore
    Advertising, Web Design, Art Direction
    2008
  • Nokia LIVE
    Graphic Design work for the Nokia
    LIVE animation
    Print Design, Graphic Design, Motion Graphics
    2008
  • Papercut
    A USB Chainsaw design for BBH Singapore's "Papercut" social cause
    Advertising, Product Design, Art Direction
    2011
All works © Jeff Mendoza 2011.
Please do not reproduce without the expressed written consent of Jeff Mendoza. Powered by ProSite.
FOLLOW ON Bēhance