Priest
2011
Web Design, Video Game Design, Art Direction
Art Direction and Design concept for
a game produced for Sony Picture's
film: Priest
a game produced for Sony Picture's
film: Priest
















- Production Notes, Sketches, Style Guides
Our illustrators worked on both the characters and the backgrounds of this project, below are the thumbnail sketches that I did to block out the scene and establish the composition. Originally, there were three characters and I wanted to get all of them in this medieval battle in epic proportion (Something like a Heironymus Bosch hell but we didn't have time to polish it like that).
The UI, I liked the idea of industrial-medieval-esque contraptions, so I added some chains the backing plate for the logo is made up of stone sculpture (Kris Kuksi was one of my references for that). These were all toned down at the end due to it being looking too dated (which was weird because it is a medieval/sci-fi film - it is a period film).
Personally, I'm not fairly happy with the way this project was delivered at launch. But it was a good process and me and my team learned a lot of things in terms of improving our production pipelines. 




- Priest
Online Game
This was one of the recent games I've been assigned to work on. If you've seen the film, Priest, on the opening prologue, there was this animation done by Genndy Tartakovsky and we were instructed to base our work on that short film, hence the art direction style that i picked.
The animation Genndy did was about a bloody war between men and vampires but it was shown in a beautiful but violent way. In the project, we wanted to have that same feeling of tension so, starting with the battlefield, split in half where the land is covered in blood as the rest is blanketed by the midnight sky where blood rained. I actually did a lot of animation prototypes as usual but it was removed in the end of the project due to client specifications.
The ones I am showing here are not equally the same in what we released but these ones here were the original art direction I had in mind. At the end of this page, you will see the production notes and sketches that I did on the early stages of the work. The final illustrations were not done by me but were done by the in-house illustration team.
-
An online narrative collaboration with Daniel Knauf (Carnivale/Spartacus)Art Direction, UI/UX, Web Design2013 -
Art Direction, Illustration, and Design work produced for Sony Pictures'
Ghost Rider 2 web gameArt Direction, Illustration, Web Design2012 -
Art Direction and Design produced
for the Online Game of the movie: TintinWeb Design, Video Game Design, Art Direction2011 -
Art Direction, Design, and Animation work produced for Resident Evil by Sony PicturesWeb Design, Art Direction, Post Production2010 -
Work for the games used in the
official Rango movie website.Web Design, Video Game Design, Art Direction2011 -
Website mockups designed for a client proposal.Advertising, Web Design, Art Direction2011 -
Concept Design for Nokia 5800 interactive product material.Interactive, Multimedia, Design2008 -
Proposal for an Augmented Reality, Package and Web Design for Chupa-Chups done in BBH.Advertising, Product Design, Web Design2009 -
Online materials designed for an integrated digital campaign proposal.Advertising, Web Design, Art Direction2011 -
Art Direction and Design work for
Sony Pictures' Salt for the iPhone,
iPad, and Online games.Web Design, Video Game Design, Art Direction2010 -
Concept design for a user-generated online store.Advertising, Web Design, Art Direction2008 -
Website rebrand design for Reload Interactive.Interactive, Web Design, Art Direction2008 -
Microsite concept design for the Keppel-Clipper race team.Advertising, Web Design, Art Direction2008 -
Concept Design for Nokia E65 interactive product material.Design, Interactive, Multimedia2008 -
A microsite concept produced for
Mazda Singapore.Advertising, Web Design, Art Direction2008 -
Design for Nokia 6275i interactive product material.Interactive, Design, Multimedia2008 -
Product branding concept for
Citibank Singapore.Advertising, Web Design, Art Direction2008 -
An unreleased campaign concept for Visa.Advertising, Web Design, Art Direction2008 -
Art Direction, Design and Illustration work for F&N SingaporeAdvertising, Web Design, Art Direction2008 -
Graphic Design work for the Nokia
LIVE animationPrint Design, Graphic Design, Motion Graphics2008 -
A USB Chainsaw design for BBH Singapore's "Papercut" social causeAdvertising, Product Design, Art Direction2011
All works © Jeff Mendoza 2011.
Please do not reproduce without the expressed written consent of Jeff Mendoza. Powered by ProSite.
Please do not reproduce without the expressed written consent of Jeff Mendoza. Powered by ProSite.
